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Introduction
 

The pet industry is booming lately as pet ownership is increasing among Americans and people are treating their pets more like children, offering them the best care possible. The pet care industry continued to prosper throughout the recession when many other businesses went bankrupt.

Despite its profitability, there is a lot of competition out there, so how can you make your pet business stand out from the rest? The secret is top quality pet photography. Whether you run a dog walking service, a pooper-scooper service or a dog day care, whether you are a dog trainer, a pet sitter, a pet toy designer or a pet treat manufacturer, the marketing principle is the same: good photos sell.

This map shows how many dog breeders there are in the United States (these are only the business that has signed up to be shown in Google Local)

This map shows how many dog breeders there are in the United States (these are only the business that has signed up to be shown in Google Local)

A Needle in the Hay

So many pet businesses pay attention to the quality of the services and products they sell, but they struggle to expand their clientele as they get lost among the masses of similar enterprises that exist. Upon taking a closer look at their marketing strategies, you will probably notice that they all have poor or average photos of animals on their website.

An image creates a first impression of your company, so if you don’t spend the time to post attractive photos on your website, people will have a hard time trusting that you made an effort with anything else. Professional pet photography is a small investment that can really make a difference in your pet business’ future earnings.

This is a good example of elegant equine photography used in brochures. Thanks to FullofLife for the photo to illustrate this topic.

This is a good example of elegant equine photography used in brochures.
Thanks to FullofLife for the photo to illustrate this topic.

Free Publicity on the Internet

A lot of advertising is now done online, through social media platforms and company websites. Certain companies attract their customers solely by posting photos on Instagram, which proves that a picture really is worth a thousand words. Great pet photography can truly be the key to distinguishing your pet business. A great photo will attract more people to your website, giving you more publicity and higher chances of selling your products or services. Superior pet photography can also help your website look more serious and professional, proving that you are well experienced in your field.

Snoopy the cat has more than 200,000 followers in his Instagram profile. Don't underestimate the power of Instagram or other social media platforms like Tumblr.  Instagram has 90 million users that post 40 million photos per day and tap 8,500 likes per second (source: Instagram). Tumblr has around 113.5 million posts a day!

Snoopy the cat has more than 200,000 followers in his Instagram profile.

Don't underestimate the power of Instagram or other social media platforms like Tumblr. 
Instagram has 90 million users that post 40 million photos per day and tap 8,500 likes per second (source: Instagram).
Tumblr has around 113.5 million posts a day!

Supply and Demand

Along with increasing pet ownership, there is a growing demand for pet photography. Recent trends show that people online are searching for tons of pet pictures, because they all love to look at photos of cute pets. Even people who have very little in common can connect because of their love for animals.

If you post a few excellent photographs of cute animals on your website, you are sure to develop a widespread following of viewers who want to see more. They will keep returning to your site to see the cute photos, thus increasing your chances of conversion.

Great photographs are not only valuable online or on social media platforms, they can also be used for your offline marketing materials, such as newsletters, brochures, packaging, catalogs, posters, etc. As you know, these advertising and informational materials that you distribute to your potential clients are incredibly important to the success of your business. They need to be tailored by a professional photographer who understands what your goals are. Whether online or off, I can help you create a portfolio of great images that reflect the true spirit of your pet business.

Photo by Frame Your Pet. This photo is part of a commissioned work for CAVA Horse training center, Spain. 

Photo by Frame Your Pet. This photo is part of a commissioned work for CAVA Horse training center, Spain. 

You will surely notice a return on your investment in no time as more and more people are attracted by your stunning images. The more appealing your photos are, the longer people will stay on your website, or read your printed materials, thus increasing the likelihood that they will feel positively about your business and engage your services.


If you are in the pet business and you are thinking of hiring a specialist contact me today for superior pet photography and watch your pet business grow!

 

Related posts: Tips to choose the right pet photographer.


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