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The Disturbing Beauty of Sphynx Cats

For the last 2 weeks I've been super busy promoting my latest work about Sphynx Cats; a project that explores the beauty of hairless cats within their oddity.

The reaction regarding my work has been quite interesting. People mainly loves them or hates them. But I have to say I love every single fold of these creatures. They are stoic, elegant, eerie... 

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This project is still on going but I want to thank you all the people who has participated in making it possible, like all the Sphynx cat owners who donated their time so I could photograph their beloved pets.

The photos has been quite an online success! Here are some of the selected publications I feel proud of:

  • Bored Panda was the first to publish them. After 1 day online, photos were shared more than 5.000 times and reached 70.000 likes.
  • Petapixel, Huffington Post, Feature Shoot and Design Taxi, also featured my cat photography work made in Los Angeles.
  • One week later, The Verge, interviewed me regarding this fine art photography to later publish it in their website. 
  • Printed magazines like Cosmopolitan, Metro and Your Cat Magazine also felt in love with the beauty of Sphynx Cats and decided that the world had to know more about this rare breed.
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I couldn't ask for more! But this project is far to be finished. In fact, I have some baby kitten Sphynx waiting to be photographed. I'm so excited!

Here some of my favorites images. But you can see the rest of my work here.

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If you live in L.A and have a Sphynx cat and you'd like to participate in this project, contact me to arrange your session.

 

advertising-cat-photographer


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Pet Boutique in Castro, San Francisco.

BEST IN SHOW

For people looking for "that little extra special thing”.


 

What Makes Best in Show Unique?

Their focus is a boutique-client. Opposed to a chain type of store, they are very client-pet orientated. They are one of the best in customer service that I’ve come across so far.

Being a business owner myself, I know how important good customer service is in order to succeed, and as a client, I value being treated with respect and care.

Customer service is not only about being friendly and smiling all the time. It’s about guidance. Unfortunately, these MUST have premises are not always there. That’s why when I met Richard and George (co-owners of Best in Show), I knew I was in the right store for my pet.

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The staff is friendly, but what impressed me the most was their deep product knowledge. They know what they sell. They are the EXPERTS. Challenge them! Pick up a product and they will tell you everything you want to know about it. You want to know which squeaker toy can survive your pit bull’s jaw? They will tell you. You want to find a gluten and sugar free treat for your dog? They will show you a variety of them. You want to buy a leather hand-made collar? They will help you to find the right one.

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Pet-store-Castro-San-Francisco

 

Dogs Are the New Kids

 

Despite the fact that BiS is in the heart of the Castro, the clientele comes in all shapes and forms. As Richard mentioned when I spoke to him, “the customer who shops here is the customer who is a super passionate pet owner. They love and treat their pet as a family member”. Some of the store’s best-selling products even feature the slogan, “Dogs Are the New Kids.”

dogs-are-the-new-kids-mug

 

And I can testify to that. At BS, they are as passionate about pets as you are. This passion for animals inspired them to create their own line of products for dogs, cats, and their humans – BiS DOG - with some hilarious /funny/original slogans like “Dogs are the new kids”, “Grrr”, “Sleep with dogs”. The products range from beautiful ball caps and t-shirts, Bony Babies dog toys, and human t-shirts to very functional totes, mugs, and their exclusive Hand Pup-Pet squeaky dog toys.

They are also the exclusive manufacturer and distributor of Barkology for BiS DOG, and you can buy their products through their website. Oh! And they wholesale too!

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All of their products are very unique, functional, and high quality. So I wasn’t surprised when Richard told me that people from all over the world buy from Best in Show. Tourists from both the US and abroad will stop at the store to buy a souvenir for their dog or cat. They have a large assortment of toys made especially for travelers: from the squeaker call train plush toy to the rainbow donut. I tell you, your dog will be the coolest one at the park with these San Franciscan toys.

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But be warned! Go there with time to spare because this is one of those stores that you’ll need time to decide what to buy as you’ll want everything!

 

If you need some help, here is a list of the Best in Show best sellers:

  1. Barkology human accessories (t-shirt, bags, caps, etc.)
  2. Squeeky hand puppets (for both dogs and cats)
  3. The pet apparel collection
Barkology Human Accessories

Barkology Human Accessories

Squeeky hand puppets for both dogs and cats.

Squeeky hand puppets for both dogs and cats.

The pet appereal collection.

The pet appereal collection.

If you are looking to buy local and MADE IN THE US products that are also unique and functional, stop looking around. Best in Show is your pet boutique. Go once, go forever.

organic-pet-toy-collection-for-dogs


You Can Find More About Best in Show Here:

Website 
Blog 
Twitter 


Besides Best in Show’s presence online, they also participate in as many events as they can, especially when it comes to fundraisers to help those pets who are more in need.


Do you want your business to be featured in my blog? Contact me to schedule your interview.

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Tips to choose the right pet photographer

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Tips to choose the right pet photographer

 

Becoming a pet owner is a more life-changing event than many people realize when they set out to choose a new addition to their family. Within a short space of time, a new dog or cat takes up a space in your heart that you didn’t know was empty. They are forever a part of your family and not just an animal.

Your pet becomes an integral part of your life; he is there for all of life’s monotonous daily moments. He greets you when you wake up, when you get in from work, and cuddles on your lap before bedtime. He’s also there for life’s milestones; birthday’s, family bbq’s, the birth of children. He is a constant presence, always offering unconditional love and affection.

Celebrating Maui's 7th birthday.

Celebrating Maui's 7th birthday.

Time passes quickly, and before you know it, your pet has transformed from puppy or kitty to a fully mature dog or cat. He changes as if before your eyes; blink and you could miss it! In the world of smartphones and modern technology, you take frequent snaps of your beloved pet until your phone memory is full to capacity in an attempt to capture him at every phase in his life. Unfortunately, these low resolution images don’t print well, and your pet can not be proudly displayed in frames in your home, as he deserves.

How many photos of your dog or cat do you have in your smart phone? 

How many photos of your dog or cat do you have in your smart phone? 

The solution to this problem is to hire a professional pet photographer. The pet photography business is gaining lots of attention, so choosing the right one is becoming extremely challenging. A conventional photographer, who photographs anything to everything, may not comprehend the art of taking the best pet portraits.

 

How to choose the right photographer for your beloved pet?

First, you need to look for a specialist. There are many styles of pet photography, such as documentary, traditional, photojournalistic, fine arts, abstract, and studio. The vast amount of options can make the choice seem daunting, but we have some easy to follow guidelines that will make choosing your pet photographer foolproof.

 

1. Generalist vs Specialist

While not all amateur photographers are created equal, the best way to ensure you receive quality work is to hire a seasoned professional with a solid background.

This is the first step toward success choosing the right photographer for you. Generalists are the ones who shoot a bit of everything: newborns, pets, weddings, landscape, etc. Pets do require an experienced photographer to have their pictures taken. The photographer must understand animals and be able to engage them to get the best out of them. Check the photographer’s experience and background and ensure he or she is a professional and has a career that backs up what he or she does with a gallery representation, awards, magazines, and blog features. Every pet is a unique character and being able to be patient with pets is not enough. You need to ensure that the candidate has experience working with animals, and ideally, can provide some references from previous customers.

 

2. Choose the Photography Style: Studio vs Outdoor/Indoor

Studio photography requires that your pet be taken to an unknown environment, which could cause nervousness. Studio photography can be very stressful for the pets. They not only have to stay quiet in the same spot for long periods of time, but the whole setup can be overwhelming when you consider all of the lights and bright flashes.

Photo courtesy of Keith Stenhouse.

Photo courtesy of Keith Stenhouse.

Outdoor photography, also known as “on location” photography, has great benefits. In the case of a dog, outdoors means exercise and having a great time. Having an incredible pet photographer will make no difference if your pet is stressed or unhappy, so considering how the location will affect them is key. In the case of senior dogs, puppies, or cats, indoor is a good alternative to outdoors. As long as the pet feels comfortable, the pictures will turn out great.

 

To know more about Studio photography vs Outdoor photography, read this post.

 

3. Choose the Photographer’s Style

Although many pet photographers use digital cameras, there are still some more traditional ones using film. Do you prefer film or digital? Do you want black and white or color? Each one comes with pros and cons, and depends on your personal preference. It’s important to spend some time checking the photographer’s portfolio to see if his/her style is what you are looking for.

 

4. Know The Process

If possible, schedule a pre-session consultation with your top two photographers. Discuss your project, what you are looking for, how the session works, and your expectations, and use the time to clarify any questions you may have. The consultation will help you get to know each other and you’ll get a better feeling of which pet photographer will be right for you.

 

5. The Investment

Figure out your budget and compare what each photographer includes in the price, but don’t let this be the deciding factor. Price is often a synonym for quality, not only in terms of products but also in customer service. Do you want a shoot-n-burn photographer or somebody who can prepare a tailored session for you and your pet? Do you want to buy a few 8x10 prints or do you want gallery-quality art pieces? You will pay once, but a few years from now, you won’t remember how much it cost you, only how wonderful and unique your pet was.

Framed Fine Art photo of a Greyhound. Perfect to decorate your home or office.

Framed Fine Art photo of a Greyhound. Perfect to decorate your home or office.

Although choosing the right pet photographer can be a time consuming process, it is vital that you invest some time searching for local dog or cat photographers that will be able to capture your pet’s personality in the best way possible.

 

If you are looking for a pet photographer in San Francisco or in the Bay Area, I'd love to work with you. Contact me now to schedule your free session consultation and let's get your project started!


Frame Your Pet’s Mission:

To provide customized services in a professional and personal manner to create timeless high-end pet photography artwork exceeding client satisfaction and expectations.

 

 

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How Good Dog or Equine Photography Can Help Boost Your Pet Business

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How Good Dog or Equine Photography Can Help Boost Your Pet Business

Introduction
 

The pet industry is booming lately as pet ownership is increasing among Americans and people are treating their pets more like children, offering them the best care possible. The pet care industry continued to prosper throughout the recession when many other businesses went bankrupt.

Despite its profitability, there is a lot of competition out there, so how can you make your pet business stand out from the rest? The secret is top quality pet photography. Whether you run a dog walking service, a pooper-scooper service or a dog day care, whether you are a dog trainer, a pet sitter, a pet toy designer or a pet treat manufacturer, the marketing principle is the same: good photos sell.

This map shows how many dog breeders there are in the United States  (these are only the business that has signed up to be shown in Google Local)

This map shows how many dog breeders there are in the United States (these are only the business that has signed up to be shown in Google Local)

A Needle in the Hay

So many pet businesses pay attention to the quality of the services and products they sell, but they struggle to expand their clientele as they get lost among the masses of similar enterprises that exist. Upon taking a closer look at their marketing strategies, you will probably notice that they all have poor or average photos of animals on their website.

An image creates a first impression of your company, so if you don’t spend the time to post attractive photos on your website, people will have a hard time trusting that you made an effort with anything else. Professional pet photography is a small investment that can really make a difference in your pet business’ future earnings.

This is a good example of elegant equine photography used in brochures. Thanks to FullofLife for the photo to illustrate this topic.

This is a good example of elegant equine photography used in brochures.
Thanks to FullofLife for the photo to illustrate this topic.

Free Publicity on the Internet

A lot of advertising is now done online, through social media platforms and company websites. Certain companies attract their customers solely by posting photos on Instagram, which proves that a picture really is worth a thousand words. Great pet photography can truly be the key to distinguishing your pet business. A great photo will attract more people to your website, giving you more publicity and higher chances of selling your products or services. Superior pet photography can also help your website look more serious and professional, proving that you are well experienced in your field.

Snoopy the cat has more than 200,000 followers in his Instagram profile.  Don't underestimate the power of Instagram or other social media platforms like Tumblr.  Instagram has 90 million users that post 40 million photos per day and tap 8,500 likes per second  (source: Instagram).  Tumblr has around 113.5 million posts a day!

Snoopy the cat has more than 200,000 followers in his Instagram profile.

Don't underestimate the power of Instagram or other social media platforms like Tumblr. 
Instagram has 90 million users that post 40 million photos per day and tap 8,500 likes per second (source: Instagram).
Tumblr has around 113.5 million posts a day!

Supply and Demand

Along with increasing pet ownership, there is a growing demand for pet photography. Recent trends show that people online are searching for tons of pet pictures, because they all love to look at photos of cute pets. Even people who have very little in common can connect because of their love for animals.

If you post a few excellent photographs of cute animals on your website, you are sure to develop a widespread following of viewers who want to see more. They will keep returning to your site to see the cute photos, thus increasing your chances of conversion.

Great photographs are not only valuable online or on social media platforms, they can also be used for your offline marketing materials, such as newsletters, brochures, packaging, catalogs, posters, etc. As you know, these advertising and informational materials that you distribute to your potential clients are incredibly important to the success of your business. They need to be tailored by a professional photographer who understands what your goals are. Whether online or off, I can help you create a portfolio of great images that reflect the true spirit of your pet business.

Photo by Frame Your Pet. This photo is part of a commissioned work for CAVA Horse training center, Spain. 

Photo by Frame Your Pet. This photo is part of a commissioned work for CAVA Horse training center, Spain. 

You will surely notice a return on your investment in no time as more and more people are attracted by your stunning images. The more appealing your photos are, the longer people will stay on your website, or read your printed materials, thus increasing the likelihood that they will feel positively about your business and engage your services.


If you are in the pet business and you are thinking of hiring a specialist contact me today for superior pet photography and watch your pet business grow!

 

Related posts: Tips to choose the right pet photographer.


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