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Equestrian session at Club Polo Barcelona

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Today I wanted to share with you the Equestrian session I did while I was in Barcelona (Spain). I was invited at the Barcelona Real Club Polo as an equestrian photographer to take some photos of the horses they have.

The Barcelona Real Club Polo, which will soon hold the Official International Jumping Competition (103º Concurso de Saltos Internacional Oficial - CSIO Barcelona), it is the place to go when you are a horse lover and want to go Horseback Riding or play Polo.

Thanks to all the family Colomer to commissioned me the work. I had a great time and I couldn't be happier with the results. 

Here are some of the best horse photos of that day.


If you are a horse rider or you have horses because you are passionate about them and would like to have photos like these ones, fill in this form and let me know what I can do for you.
I'd like to tell your story!

 

 

 

 

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How Good Dog or Equine Photography Can Help Boost Your Pet Business

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How Good Dog or Equine Photography Can Help Boost Your Pet Business

Introduction
 

The pet industry is booming lately as pet ownership is increasing among Americans and people are treating their pets more like children, offering them the best care possible. The pet care industry continued to prosper throughout the recession when many other businesses went bankrupt.

Despite its profitability, there is a lot of competition out there, so how can you make your pet business stand out from the rest? The secret is top quality pet photography. Whether you run a dog walking service, a pooper-scooper service or a dog day care, whether you are a dog trainer, a pet sitter, a pet toy designer or a pet treat manufacturer, the marketing principle is the same: good photos sell.

This map shows how many dog breeders there are in the United States  (these are only the business that has signed up to be shown in Google Local)

This map shows how many dog breeders there are in the United States (these are only the business that has signed up to be shown in Google Local)

A Needle in the Hay

So many pet businesses pay attention to the quality of the services and products they sell, but they struggle to expand their clientele as they get lost among the masses of similar enterprises that exist. Upon taking a closer look at their marketing strategies, you will probably notice that they all have poor or average photos of animals on their website.

An image creates a first impression of your company, so if you don’t spend the time to post attractive photos on your website, people will have a hard time trusting that you made an effort with anything else. Professional pet photography is a small investment that can really make a difference in your pet business’ future earnings.

This is a good example of elegant equine photography used in brochures. Thanks to FullofLife for the photo to illustrate this topic.

This is a good example of elegant equine photography used in brochures.
Thanks to FullofLife for the photo to illustrate this topic.

Free Publicity on the Internet

A lot of advertising is now done online, through social media platforms and company websites. Certain companies attract their customers solely by posting photos on Instagram, which proves that a picture really is worth a thousand words. Great pet photography can truly be the key to distinguishing your pet business. A great photo will attract more people to your website, giving you more publicity and higher chances of selling your products or services. Superior pet photography can also help your website look more serious and professional, proving that you are well experienced in your field.

Snoopy the cat has more than 200,000 followers in his Instagram profile.  Don't underestimate the power of Instagram or other social media platforms like Tumblr.  Instagram has 90 million users that post 40 million photos per day and tap 8,500 likes per second  (source: Instagram).  Tumblr has around 113.5 million posts a day!

Snoopy the cat has more than 200,000 followers in his Instagram profile.

Don't underestimate the power of Instagram or other social media platforms like Tumblr. 
Instagram has 90 million users that post 40 million photos per day and tap 8,500 likes per second (source: Instagram).
Tumblr has around 113.5 million posts a day!

Supply and Demand

Along with increasing pet ownership, there is a growing demand for pet photography. Recent trends show that people online are searching for tons of pet pictures, because they all love to look at photos of cute pets. Even people who have very little in common can connect because of their love for animals.

If you post a few excellent photographs of cute animals on your website, you are sure to develop a widespread following of viewers who want to see more. They will keep returning to your site to see the cute photos, thus increasing your chances of conversion.

Great photographs are not only valuable online or on social media platforms, they can also be used for your offline marketing materials, such as newsletters, brochures, packaging, catalogs, posters, etc. As you know, these advertising and informational materials that you distribute to your potential clients are incredibly important to the success of your business. They need to be tailored by a professional photographer who understands what your goals are. Whether online or off, I can help you create a portfolio of great images that reflect the true spirit of your pet business.

Photo by Frame Your Pet. This photo is part of a commissioned work for CAVA Horse training center, Spain. 

Photo by Frame Your Pet. This photo is part of a commissioned work for CAVA Horse training center, Spain. 

You will surely notice a return on your investment in no time as more and more people are attracted by your stunning images. The more appealing your photos are, the longer people will stay on your website, or read your printed materials, thus increasing the likelihood that they will feel positively about your business and engage your services.


If you are in the pet business and you are thinking of hiring a specialist contact me today for superior pet photography and watch your pet business grow!

 

Related posts: Tips to choose the right pet photographer.


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Outdoor pet photography vs Indoor pet photography, what's best?

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Outdoor pet photography vs Indoor pet photography, what's best?

Welcome to Frame Your Pet's blog. 

My name is Alicia Rius. I am an artist, a fine arts pet photographer, and an animal lover. I moved to San Francisco one year ago and started my local business here in the Mission District. My style in pet photography is different from the traditional pet portraits you might have seen.

I only work with natural light, whether it be for outdoor pet photography or indoor pet photography. Most of my clients come to me to capture their pet's personality, and there is no better place to do this than in a pet’s natural environment. Although my Fine Art Sessions have the studio look, 95% of them are done indoors and with natural light. For indoor pet photography, the pet is not forced to stay in the same spot or to stay quiet in a certain pose. I follow the dog or cat wherever they go and I wait for the right moment to capture that unique moment. Approaching pet photography from this angle eliminates stress for the pet and results in more natural photographs, which are a truer representation of your pet.

My background as an artist and my skills in post-production allow me to create unique photos that are modern, elegant, and dynamic.

As you can imagine, this shot was done outdoors. It would have been impossible to have a white horse running in a studio :)

As you can imagine, this shot was done outdoors. It would have been impossible to have a white horse running in a studio :)

To see more of my equestrian photography portfolio, visit this gallery.

Bonz (the black Bullmastiff in the back howling) & Bosch (the brown Doberman chilling on the shore)

Bonz (the black Bullmastiff in the back howling) & Bosch (the brown Doberman chilling on the shore)

Doing sessions outdoors is great for both animals and their owners. It's a fun experience that allows everyone involved to play around, and this is just as important as capturing great images.

 

I'm often asked which is better, indoor pet photography or outdoor pet photography? Well, as long as the house has an abundance of natural light, then indoors can be just as good as outdoors. It comes down to personal preference and the personality of your pet. Cats, for example, feel more comfortable indoors. Their home is their natural environment and is where they feel calm. Relaxed felines are the ones who will give you the best shoots because they are not stressed out by their surroundings or the photographer’s presence, but instead, feel as if nothing has changed, and they will do what they always do.

 

Boris is a Siberian cat. Initially he was shy, but after 10 minutes of me being there, he got used to me and my camera and he had no problem going back to his usual routine.

Boris is a Siberian cat. Initially he was shy, but after 10 minutes of me being there, he got used to me and my camera and he had no problem going back to his usual routine.

Check out this gallery to see some more cute kitties playing around.

In most of my dog photography sessions, the sessions are split between outdoor and indoor because the goal is to have enough variety of photos to choose from.

For example, here is another photo from Bonz and Bosch taken inside their home. I didn't need much: just good light and a nice background (well, it always helps to have very well-mannered dogs!)

Bosch (brown Doberman on the left) and Bonz (black Bullmastiff on the right) during their indoor session. 

Bosch (brown Doberman on the left) and Bonz (black Bullmastiff on the right) during their indoor session. 

In cases where the natural light is not good enough, I adjust my camera settings to achieve the best result. In the picture above, it was late in the afternoon and the light coming in the gallery wasn't bright enough, so I had to increase my ISO to freeze the image (and I used some dog treats too; why lie?)

 

What about the Fine Art Sessions? Are they done outside or inside?

It all depends on the subject. For the horse, it was done in a field next to the breeder’s location in Spain. But in most cases, the Fine Art Sessions are taken inside. This is because in order to get the animal to pose in a certain way, I need him/her to be totally relaxed and distraction free.

Lluna is a 16 year old white persian cat. At her age, she needs a peaceful setting. 

Lluna is a 16 year old white persian cat. At her age, she needs a peaceful setting. 

Lluna's session approach was a bit different. Since her mom's house lacks an abundance of natural light, she brought the kitty to my hometown in Catalonia. At the beginning, she was a bit uncertain of what was going on, but with patience and a few tasty cat treats, she relaxed.

Although the photos look like studio photos, they are certainly not. I didn't use any studio material like flashes, strobes, or umbrellas. I followed Lluna’s lead and I was fast enough to get these amazing shots of her. Then, the rest is post-production (I mainly use Lightroom 5 and Photoshop CC).

 

In a nutshell, here are some benefits of having a pet photo shoot outdoors:

  • Action shots (running, fetching, jumping, catching a Frisbee, etc.)
  • Variety of shots (action shots, pose shots, portraits, dog interacting with other elements, etc.)
  • Variety of backgrounds (sky, ocean, forest, sand, grass, concrete, graffiti, etc.)
  • More combination of textures and colors
  • Easier to get inspired (just walk around your city and pay attention to all the little details)
  • Dynamic and funny pictures

 

Benefits of an indoor pet photo shoot:

  • More personal environment
  • Convenience
  • Less stressful (in the case of cats or shy pets)
  • Easier to get the Fine Art photos without having to go to a Studio
  • Easier to keep the pet still

 

The conclusion here is: It doesn't matter if it's indoor or outdoor as long as the natural light is good and the surroundings are clean and beautiful. What matters is that your pet can have fun with the session and the photographer is able to be creative with what is available.

If you are thinking of having an indoor or outdoor pet photography session, contact me for a free consultation. We can discuss which options are best for your pet, taking into account his/her age and unique personality. I promise you striking images!

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