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Why you need professional photography for your business

Just like your business has its niche, every photographer has theirs and it is incredibly important that you choose the right photographer to fit your company’s needs.

The photos for your website or print materials communicate who you are and even your core values as a business.  It is human nature to look first, read later, so you need your photos to tell your story, engage people, and get them to read further.

Your photos need to communicate your message quickly; a glance, your photos need to convey two key things:

  1. what you do and
  2. how you do it.


How do you do that? By choosing the right photographer.

Not all photographers are created equal.  Different situations require different skills, lighting, and even equipment. Whether it’s business photography, corporate photos, or a pet photographer, choosing the right one will make all the difference in the world.

For example, hiring a pet photographer to take your newborn photos and vice versa may leave you very disappointed.  A newborn photographer understands how to capture the accidental grins and how to edit out baby acne while a dog photographer understands how dogs work and knows how to communicate with the trainers to get complex shots. A photographer needs to understand the nature of your business so they can help you get the right poses and the right shots, the first time.

Let's take a look at the photos below. 

Click on the photo for fullscreen.

 
 

These photos were commissioned to a professional photographer specialized in fitness photography. The photos were for the the Bay Area K9 Association, a dog training company in San Francisco.

Here are some the issues:

  • Lack of style consistency (some photos are bright, other too dark, some were taken with flash, others without...)
  • Bad choice of location (busy backgrounds: cars, people running...)
  • Bad post production (no brightness/contrast adjustments, no distractions removed...)
  • Bad composition (head of dog cut, people too close to the margins...)
     

Marie Aymard, one of the owners and dog trainers at K9, and I, worked together in the past. She reached out to me asking for help. She was disappointed with the photos she got and asked me to re-do everything for them.
We had different meetings, we put together a briefing, a mood board and decided on the list of shoots we wanted. 

Below are some of the photos from the session. What can we see?

Click on the photo for fullscreen.

 
 
  • Consistency in style
  • Strong composition
  • Further retouch on post-production (removing people, objects, patching the grass, enhance of dog's coat...)
     

Conclusion:

A good fit is a photographer who not only has a passion for what they do, but a passion for what they do specifically.  Here, my passion is animals and everything about them.  If you have a pet-related business, whether it’s a pet boutique, dog training facility, or grooming company, and you need photos for your website or marketing materials, look no further.  Contact me today at to schedule a consultation.  I’d love to hear your story and help you communicate it!


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7 Reasons Why You Should Hire a Professional Pet Photographer

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7 Reasons Why You Should Hire a Professional Pet Photographer

It’s convenient to snap pictures of your furry friends with your camera or smartphone when a cute or playful moment presents itself, but those aren’t the photos that you’re going to want to print and frame. For display, you’ll want professional pet photos that are done with taste and grace.


Here are some the reasons that make professional pet photography a worthwhile investment:


1. The puppy stage is very short

We all melt when looking at photos of puppies. It's the sweetest thing ever and we all wish we could have a puppy again. You may have had a puppy once, but you barely remember it because the puppy grows so fast! Who doesn't like to search for puppy photos? The beautiful pictures of little and clumsy animals, sleeping or playing, with great light, keeping all the details and the softness. High end photography is hard to achieve with iPhones and those types of photos don't do justice to your dog at all.

Those playful, cuddly puppies will grow up fast. You’ll want to capture this moment so that you will be able to remember it when your friend becomes an adult and eventually a senior. This is the sweetest and most innocent phase of your pet’s life, and before you realize it, it will be gone. So the sooner you immortalize it in photography, the better.

Boxer puppy with her mom during his puppy session with Frame Your Pet Photography.

Boxer puppy with her mom during his puppy session with Frame Your Pet Photography.

2. Animals don’t last forever

I wish they did, but they will die some day and then what will you have? 1000 photos in your Dropbox all with bad lighting and resolution enough for an 8x10. Many of my clients are booking what I call Rainbow Sessions. It’s for pets who are nearing the end of life either due to old age or an illness. It’s great to get those photo opportunities in before it’s too late, but why not get a new photo shoot done with them every couple of years, when they’re still strong and healthy, so that when they do pass, you’ll have something to illustrate their whole life.

Saying goodbye to your companion is never easy. So before it’s too late, this is a wonderful way to capture those last precious moments

Saying goodbye to your companion is never easy. So before it’s too late, this is a wonderful way to capture those last precious moments


3. Your pet is part of your family

We all take professional pictures with our spouses or families. Why not honor your beloved pet with a quality photo shoot as well? Pet photography also has the ability to be more artistic in lighting and backdrops than family portraits. Imagine the action shots, the cute poses and expressions framed perfectly on your wall. Family portraits, when displayed, tend to be no larger than 8x10, but an artistic pet photo can look great at larger proportions.

Cooper's family gave themselves a gift with beautiful family portraits in their home.

Cooper's family gave themselves a gift with beautiful family portraits in their home.


4. Pet photography done tastefully can become a piece of art

This isn’t stock photos or store-bought décor. This is unique and personalized art. Photos of animals make great pieces of art. But instead of spending thousands of dollars on a photo of a horse or dog you don't know, now you have the chance to have your own custom made piece of art of your cat or dog.

As an artist and photographer, I understand your needs for such art and that's why I created my Fine Art Sessions, which are meant to serve as large gallery mounted prints worthy of display. My photos are elegant, striking images that you will feel proud to have in your home.

Visit my  Wall Art galler  y  to see more examples on how I can turn your cat, dog or horse photos into a masterpiece.

Visit my Wall Art gallery to see more examples on how I can turn your cat, dog or horse photos into a masterpiece.

 

5. Photography takes skill

You might take some great photos, but they still won’t have the professional touch to them. A career pet photographer has the training, the equipment, the experience, materials, and supplies to produce a gallery-quality portrait. The professional pet photographer will not only provide you with images that you never thought possible, but will shoot thinking about colors and composition. Also, the professional lenses are able to capture the light and details that no point and shoot camera or iPhone can. Plus, a skilled pet photographer will take care of fine tuning the image: removing eye bugs, removing the leash from the photo, removing people in the background, enhancing the fur details, the colors, etc.

To create a more piece of art more than just a quick shoot of the moment, the photo needs that fine tuning that only a professional pet photographer can provide.

BEFORE
This photo was taken with an iPhone.

AFTER
Akame's mom bought a Fine Art Session with Frame Your Pet and this is one of the photos of their session. They actually decided to print and mount this one on 24x36 aluminum piece. 

Related article: Why custom pet photography is expensive

 

6. Memories are priceless

Pet photography is a bit of a luxury, but once you capture those moments with your friend, you’ll have them forever and will have no doubt of their worth. We all return to photos from time to time when we feel nostalgic: photos of when we were kids, when we had that trip to the Grand Canyon with all the family, the Christmas evening when Grandpa was still with us, our wedding day. Photos immortalize that moment in time, that split second that will no longer be with us. Only the photo is the proof that that day existed and we lived it. So memories are not only priceless; they tell the story of our life. And cats and dogs are our life too. They grow up with us, they share every day with us and our kids, so it's very important to have their presence in our lives documented. This is especially true when you don't have children, as many do not. Pets are very much our family, and family in any form is a treasure.

Shino turned 17 years old and his family decided to celebrate it with a professional pet photography session to capture his personality before it was too late.

Shino turned 17 years old and his family decided to celebrate it with a professional pet photography session to capture his personality before it was too late.


7. If you are a pet business, you need high quality marketing material

The quality of your marketing speaks volumes about the quality of your products or services. Look at any company and you’ll see that their sales increase in direct correlation to their marketing budget. The more you advertise, and the better your advertising is, the more customers will notice you and entrust you with their business. If you want your business to grow and see an increase in customers or client, taking your advertising and display materials to the next level with customized, professional pet photography is going to be key.

A Spanish Horse Breeder and Horse Club commissioned Frame Your Pet a series of Fine Art equine photography to illustrate their high-end service. The photos are being use for their website and marketing activities such as brochures, printed ad's, posters etc.

A Spanish Horse Breeder and Horse Club commissioned Frame Your Pet a series of Fine Art equine photography to illustrate their high-end service.
The photos are being use for their website and marketing activities such as brochures, printed ad's, posters etc.

CONCLUSION

Of course, you’ll still want to take your own photos when the right moment strikes, but for the purpose of creating art and important keepsakes, only a professional pet photographer can deliver the quality you desire. Take the time to schedule your photo shoot today!

 

Related articles: Tips to choose the right pet photographerHow good dog and equine photography can help boost your business.


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